Assignment 2-1
“HOW will we get to sleep without David Letterman's "Top 10 List"? Or Stephen Colbert's "The Word?" What if we're left hanging with story interruptus on "Heroes" or "Lost"? Is there life after " 'Til Death?" (Collins, 2007) Many of the writers for the big television networks are on strike right now. They are refusing to write any new scripts until they get raises. They are upset because these networks are making this extra money selling the episodes of the shoes they write to companies like Apple (apple.com, 2007) to be sold on itunes. Why does this cause a problem for the writers?
When these big networks give rights of their shows to companies like Apple (apple.com, 2007), Apple then sells them to consumers. After the sale is made, Apple pays royalties back to the network. This has upset the writers because they feel they deserve some of these royalties since they are the reason the networks have content for their shows. All these writers are part of a union, so until they come to an agreement across the board, certain shows will have to air reruns.
This problem could easily be fixed. An easy solution would be just to pay the writers a portion of the royalties made from selling the episodes. Another solution would be to pay a commission based on how successful the show is when it airs on television. A successful show would sell more episodes which would in turn generate more sales on itunes, which would in turn generate more revenue. These agreements would make everyone happy and get the shows back on the air. It would please not only the writers, but also the audiences who may be tired of seeing reruns they have already seen in the past.
References
Apple, (2007). The Apple Store US. Retrieved
Collins, Scott (
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